Crane-height overhead view of a perfectly arranged produce department with jewel-toned peppers, stacked citrus pyramids, and misted herb bundles lit with even studio lighting

Retail Layout Consultancy — Est. 2018

Every square footis a decision.

We choreograph grocery stores so shoppers move through every aisle the way water follows a riverbed — intuitively, inevitably, basket filling as they go.

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01 — The Threshold

The first twelve feet aren't selling anything.

Shoppers entering from a parking lot need 8–12 feet to slow down, adjust to the light, and shift from transit mode to browse mode. Merchandise placed here is invisible. We call this the decompression zone — and most stores waste it.

Entrance Decompression Zone

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Grocery store entrance with wide open decompression zone, fresh flowers displayed at the threshold, warm lighting guiding shoppers inward
Fig. 01 — Entrance Decompression Zone

02 — The Loop

The perimeter is where margin lives.

Produce, bakery, meat, dairy — the highest-margin, highest-frequency departments all belong on the walls. A well-designed perimeter loop means shoppers see every premium department before they ever enter center-store.

Perimeter Power Aisle

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Overhead view of grocery store perimeter with vibrant produce displays, fresh bread section, and organized meat counter forming a complete loop
Fig. 02 — Perimeter Power Aisle

03 — The Engine

The cereal aisle is exactly fourteen feet wide.

Center-store isn't a grid of shelves — it's a system of decisions. Aisle width, fixture height, category adjacency, and header signage all compound. One wrong dimension and the whole engine misfires.

Center-Store Grid

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Clean grocery store center aisle with perfectly aligned shelving at optimal height, clear category signage, and 14-foot width allowing comfortable two-cart passing
Fig. 03 — Center-Store Grid

04 — The Stage

Endcaps are your highest-CPM real estate.

Every shopper who completes a perimeter loop passes every endcap twice. That's not shelf space — that's a billboard with a guaranteed audience. We program endcaps seasonally, rotationally, and by category velocity.

Endcap Theater

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Grocery store endcap display with seasonal themed products, clear pricing, and strong visual hierarchy drawing shoppers from the main aisle
Fig. 04 — Endcap Theater

05 — The Close

The checkout queue is your last conversation.

Shoppers waiting in line are a captive audience with their wallets already out. The checkout funnel — lane count, queue depth, impulse merchandising height, and payment flow — is the final chapter of every trip.

Checkout Funnel

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Well-designed grocery checkout area with organized impulse purchase displays at optimal height, clear lane signage, and efficient queue management
Fig. 05 — Checkout Funnel

03 — Clientele

Three kinds of people call us.

They all share one problem: a store that doesn't work as hard as it should.

01
23%

avg. basket-size lift

Independent Grocer

Stop ceding margin to big-box. Start owning the floor.

You built this store from the ground up. We help you redesign the floor so every square foot earns its keep — without a remodel budget you don't have.

  • Single-location layout audit
  • Seasonal endcap programming
  • Checkout funnel optimization
  • Produce decompression zone design
02
18 mo.

avg. chain rollout timeline

Regional Chain Ops

Fifty stores in eighteen months. We've done it.

Chain-wide rollouts demand a system, not a one-off. We deliver a repeatable layout playbook your store managers can execute without calling us every week.

  • Prototype store development
  • Rollout playbook + training
  • Planogram library management
  • Compliance photography standards
03
40+

architect partnerships

Retail Architect

Someone who speaks sightlines and refrigeration clearance.

We bridge the gap between architectural intent and operational reality — so the beautiful store you designed actually performs the way the grocer needs it to.

  • MEP-integrated planogram review
  • Traffic flow simulation
  • Fixture specification consulting
  • HVAC-aware cold zone placement

04 — Resource

The Layout Playbook.Forty pages of applied science.

Everything we know about entrance decompression, perimeter power aisles, endcap theater, and checkout psychology — distilled into a guide your operations team can act on Monday morning.

  • Zone-by-zone layout decision framework
  • Fixture height and sightline calculations
  • Seasonal endcap rotation calendar
  • 14 annotated floor plan case studies
  • Before/after basket-size data

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Used by 340+ stores across 22 states.

05 — Case Studies

Before and after.The floor doesn't lie.

Drag the slider to compare. Every number comes from the store's own POS data, measured 90 days post-redesign.

After: pristine organized grocery store with clear traffic flow and optimized produce placement
After
Before: cluttered grocery store layout with poorly arranged shelves and unclear traffic flow
Before

Before: Produce buried at rear. Checkout queue blocking fresh bakery. Center-store dead zones.

After: Perimeter power loop. Bakery aroma at entrance. 14-ft cereal aisle. +31% basket size.

Result — Portland, OR — 14,200 sq ft

+31%

basket size lift

"Within ninety days of the redesign, our average transaction climbed to $68 from $52. The floor plan change paid for itself in the first quarter."

Marcus Johansson

Owner, Westfield Market

06 — Start Here

Nothing in awell-designed storeis accidental.

Let's walk your store together. Ninety minutes, a floor plan, and a notebook. We'll show you what your shoppers see — and what they're missing.

Book a Store Walk
340+

Stores Redesigned

Across 22 US states

$2.1M

Avg. Annual Lift

Per redesigned location

94%

Client Retention

Return for seasonal work

6 wk

Typical Engagement

Audit to first implementation